Skincare DTC Brand

Shopify Plus DTC Launch in 35 Days — 4.7% Day-One Conversion

We launched a custom Shopify Plus storefront in 35 days with conversion-focused UX, checkout extensions, and subscription-ready journeys.

Shopify Plus DevelopmentCROSubscription UXBrand Experience
Shopify Plus DTC Launch in 35 Days — 4.7% Day-One Conversion

The challenge

The brand had an aggressive launch deadline tied to paid media and influencer campaigns, but no production-ready ecommerce stack.

The solution

We designed a mobile-first Shopify Plus experience, integrated subscription flows into product and cart pages, and optimized checkout extensions for trust and upsell performance.

The results

  • 4.7% conversion rate on launch day
  • 2.3x higher add-to-cart rate after PDP redesign
  • 31% of first-month orders included a subscription product
  • Launched in 35 days without delaying media go-live

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