The challenge
The brokerage relied heavily on referrals and lacked a digital system to capture and nurture high-net-worth buyer leads from organic and paid traffic.
The solution
We developed a custom property search experience, integrated CRM-based lead tracking, and designed gated content for high-value listings. SEO landing pages were optimized for luxury neighborhoods and investment intent keywords.
The results
- +189% increase in qualified buyer leads
- +74% increase in time spent on property pages
- +52% higher inquiry-to-appointment conversion rate
- 3.1x growth in organic traffic to luxury listings