The challenge
The hotel group was heavily dependent on third-party booking platforms, losing margin on commissions and struggling with low direct booking conversion rates.
The solution
We optimized the booking funnel with a simplified room selection process, added urgency-driven UX elements, and improved mobile booking speed. We also implemented SEO improvements targeting local travel intent queries.
The results
- +67% increase in direct bookings
- -38% reduction in booking abandonment rate
- +44% increase in mobile conversions
- 22% reduction in OTA dependency