Overview
Our Toronto PPC team manages Google Ads, Microsoft Ads, Google Shopping and paid social on Meta, LinkedIn and TikTok for ecommerce, B2B and lead-gen brands. Every account is built from a clean structure (campaigns, ad groups, audiences and assets) with conversion tracking, server-side tagging and weekly optimization. We focus on ROAS for ecommerce and CPL for lead-gen — not impressions.
What you can expect from a PPC & Paid Media engagement with our team.
We optimize for revenue and pipeline — not clicks.
Search, Shopping, retargeting, Meta, LinkedIn and TikTok in one plan.
GA4, server-side GTM and enhanced conversions for iOS-era tracking.
You own your accounts — no black-box agencies, no contract lock-in.
What you get
A focused, opinionated scope built around the levers that actually move outcomes.
Our process
A proven workflow refined across 100+ projects.
Account audit, attribution review and quick-win identification.
Channel mix, budget split, audiences and creative strategy.
Campaigns, tracking, server-side tagging and landing pages.
Weekly bid, audience and creative testing.
Monthly Looker Studio dashboards and quarterly strategy reviews.
Tech we use
Industries we serve
Testimonials
We were losing high-net-worth buyers to competitors with better digital experiences. Webnixon redesigned our property search and lead funnels from the ground up — qualified buyer leads jumped 189% and our inquiry-to-appointment rate is up 52%. The ROI paid for the project in weeks.
FAQ
Google Ads (Search, Shopping, Performance Max, Display), Microsoft / Bing Ads, Meta Ads (Facebook + Instagram), LinkedIn Ads, and TikTok Ads. We recommend the channel mix based on your audience, intent signals, and budget.
It depends on your margins. Ecommerce brands typically target 2x–5x ROAS; service businesses focus on cost-per-lead. We model target ROAS from your gross margin before launching any campaign.
Yes — conversion rate optimisation of landing pages is included in our PPC retainers. A well-matched landing page often delivers more ROAS improvement than bid adjustments alone.
Most Webnixon projects start at $3,500 and scale based on scope, integrations and timeline. Marketing sites typically run $6k–$25k, ecommerce builds $15k–$80k, and enterprise Magento / Shopify Plus $40k–$250k. Request a free quote and we send a detailed estimate within one business day.
A standard marketing site takes 4–8 weeks from kickoff to launch. Larger ecommerce or custom platform builds (Magento, Shopify Plus, headless) typically run 8–16 weeks. We work in weekly sprints with demos every Friday so you always know where the project stands.
Yes. We are based in Toronto but serve clients across the GTA (Mississauga, Brampton, Markham, Oakville, Hamilton), Ontario, the rest of Canada, and the US.
Service areas
Click any city for a dedicated PPC & Paid Media landing page tailored to that local market.
Explore more
Combine PPC & Paid Media with one of these for a stronger growth stack.
Resources
Read our latest guides on strategy, implementation, and decision-making for PPC & Paid Media.
PPC
DIY Google Ads works for teams with time and experimentation tolerance, but agencies become the better choice when spend grows, attribution complexity increases, or CPL volatility threatens profitability. This guide includes Ontario context, practical checklists, and a clear action framework for business owners.
PPC
A good ROAS depends on your gross margin and operating model, but many service businesses target 3x to 6x while ecommerce brands often target 2x to 4x before scale adjustments. This guide includes Ontario context, practical checklists, and a clear action framework for business owners.
PPC
Google Ads typically wins when buyers show clear intent, while Facebook Ads often wins for awareness, retargeting, and creative storytelling. Most Businesses perform best with a blended strategy. This guide includes Ontario context, practical checklists, and a clear action framework for business owners.
